Everything you need, in one workflow.

Rub follows a clear path. Tell it how you invest, score what you are looking at, grade your portfolio, and act.

01 · Onboarding

Scores built around how you invest.

Before Rub shows a single number, it asks how you invest. Your answers shape every score and grade you will ever see. Nothing is generic.

Your profile
Goal, risk tolerance, and benchmark, captured up front.
Shapes everything
Personalization carries through scoring, grading, and strategy.
rub · profile
Your investing profile
Primary goalLong-term growth
Risk comfortModerate
BenchmarkS&P 500
StyleMomentum and fundamentals
Scores are now personalized to your benchmark and risk profile.
02 · Stock scoring

One score across every dimension.

Every stock is evaluated on technicals, fundamentals, momentum, sentiment, short interest, and risk, then ranked against its sub-industry peers. You see where it ranks, not just its score.

Composite score
One number across technicals, fundamentals, momentum, sentiment, short interest, and risk, with a clear call to accumulate, hold, or watch.
Peer-benchmarked
Every score is relative to the stock's sub-industry, not a fixed threshold.
Explainable
A plain-language note on what drove the score and what to watch next.
rub · stock score
Stock
NVDA
NVIDIA Corp · Information Technology
$269.02
+$11.52 (4.47%)
Rub Score
82
PriceSMA 50
Technicals84
Fundamentals76
Rel. Strength89
Risk68
Peer-benchmarked above 79% of semiconductor names
Insights Chat
03 · Portfolio grading

Know how your portfolio is built.

Connect your brokerage and Rub grades the whole portfolio on returns quality, diversification, risk management, and capture efficiency. You get one letter grade with subscores you can act on.

Brokerage connection
Connect through Plaid and your live holdings import automatically.
Grade and subscores
One letter grade across returns quality, diversification, risk, and capture efficiency.
Improvement insights
Specific actions for your holdings, not generic advice.
Backtesting
Replay the portfolio in past markets to see how it would have held up.
rub · portfolio grade
71
Overall grade
Portfolio Grade
B−
Return
+18.4%
Annual
+12.1%
Sharpe
1.42
Holdings
10
83
Returns Quality
72
Risk Management
61
Diversification
78
Fundamental Quality
Holdings heatmap
AAPL
+3.2%
MSFT
+1.8%
NVDA
+6.1%
AMZN
-1.4%
GOOGL
+0.7%
META
+4.5%
JPM
-2.2%
XOM
-5.8%
V
+1.1%
UNH
-0.9%
04 · Strategy and markets

Describe a strategy and Rub builds it.

No code and no filter builders. Tell Rub what you are looking for and it creates a ranked strategy, sets alerts, and backtests it, against a market view that ranks by score instead of noise.

Plain-English input
Describe a strategy and Rub builds the ranked, screened basket.
Threshold alerts
Buy and sell levels fire when a stock crosses them.
Strategy backtesting
See one, three, and five-year performance before you commit capital.
Execute anywhere
Rub surfaces the signal and you trade in your own brokerage. No lock-in.
rub · markets
AI market brief
Tech leads a broad rebound as rate-cut odds firm up

Semiconductors and software outperform; defensives lag. Breadth is improving but volume stays light into the close.

Today’s top movers
PLTR
Palantir
+8.4%
74
SMCI
Super Micro
+6.9%
71
COIN
Coinbase
+5.7%
67
AMD
Advanced Micro
+4.2%
66
SHOP
Shopify
+3.8%
63
Midtown Manhattan skyline at sunset with the Empire State Building

The same data professional desks pay for, in one place.

Start with a profile. Finish with a strategy.

One workflow, from onboarding to live alerts, without switching tabs.