Everything you need, in one workflow.
Rub follows a clear path. Tell it how you invest, score what you are looking at, grade your portfolio, and act.
Scores built around how you invest.
Before Rub shows a single number, it asks how you invest. Your answers shape every score and grade you will ever see. Nothing is generic.
- Your profile
- Goal, risk tolerance, and benchmark, captured up front.
- Shapes everything
- Personalization carries through scoring, grading, and strategy.
One score across every dimension.
Every stock is evaluated on technicals, fundamentals, momentum, sentiment, short interest, and risk, then ranked against its sub-industry peers. You see where it ranks, not just its score.
- Composite score
- One number across technicals, fundamentals, momentum, sentiment, short interest, and risk, with a clear call to accumulate, hold, or watch.
- Peer-benchmarked
- Every score is relative to the stock's sub-industry, not a fixed threshold.
- Explainable
- A plain-language note on what drove the score and what to watch next.
Know how your portfolio is built.
Connect your brokerage and Rub grades the whole portfolio on returns quality, diversification, risk management, and capture efficiency. You get one letter grade with subscores you can act on.
- Brokerage connection
- Connect through Plaid and your live holdings import automatically.
- Grade and subscores
- One letter grade across returns quality, diversification, risk, and capture efficiency.
- Improvement insights
- Specific actions for your holdings, not generic advice.
- Backtesting
- Replay the portfolio in past markets to see how it would have held up.
Describe a strategy and Rub builds it.
No code and no filter builders. Tell Rub what you are looking for and it creates a ranked strategy, sets alerts, and backtests it, against a market view that ranks by score instead of noise.
- Plain-English input
- Describe a strategy and Rub builds the ranked, screened basket.
- Threshold alerts
- Buy and sell levels fire when a stock crosses them.
- Strategy backtesting
- See one, three, and five-year performance before you commit capital.
- Execute anywhere
- Rub surfaces the signal and you trade in your own brokerage. No lock-in.
Semiconductors and software outperform; defensives lag. Breadth is improving but volume stays light into the close.

The same data professional desks pay for, in one place.
Start with a profile. Finish with a strategy.
One workflow, from onboarding to live alerts, without switching tabs.